Habtic
One year of working with an amazing team at Habtic.nl allowed me to establish a strong connection between the Habtic brand and the website's UI design. My role at Habtic involved not only enhancing the website's UI design but also improving UX navigations and branding.
We recognized the need to enhance our UI design in preparation for upcoming campaigns aimed at increasing subscriptions and positioning Habtic as a health solution for corporate clients.
Challenge: One of the main challenges was the lack of a clear brand identity. This required me to redesign the color pallet, changing the CTA button color (crucial for the sales team) and the image's mood for articles.
Solution: I worked on developing a comprehensive brand identity for Habtic.nl. Through research and collaboration with the marketing team, I selected a suitable color palette that matched the brand's values and goals which were health and well-being in companies.
Habtic previous UI design
Ideation result (meeting with the marketing team)
Designing a improved color palette
